An innovative coffee company has teamed up with Adoptive Families Association of BC (AFABC), to raise awareness about adoption. In local grocery stores, supermarket chains and organic grocers throughout British Columbia during the month of November, coffee-drinkers can make a difference in a child’s life while buying a package of Ethical Bean Coffee.
During Adoption Awareness Month, wherever Ethical Bean is sold, shoppers will see a picture of a girl’s face on the shelves. Each bag of coffee has a bar code on it which, when scanned by an iPhone, will show a 35 second video of nineteen-year-old April O'Neil telling her adoption story. People can also view the video on YouTube and read April’s story on the Ethical Bean website.
Older Child Adoption is Campaign’s Focus
International and transracial adoption tend to take the limelight when adoption is discussed, but the aim of this year’s campaign is to raise awareness around older child adoption. At present, there are close to 1000 children available for adoption in BC, with only 150 of those being children under the age of two.
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